Privacy Policy

1. Who we are

WaSun Eyewear ("we", "us", "our") is a UK-based company. This privacy policy applies to our website wasuneyewear.co.uk and describes how we collect, use, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For any privacy-related enquiries, contact us at hello@wasuneyewear.co.uk.

2. What information we collect

We collect the following types of personal data:

• Waitlist email addresses — when you sign up for our launch waitlist, we collect your email address.
• Usage data — via Google Analytics, we collect anonymised information about how you use our website (pages visited, time on site, device type, approximate location).
• Communication data — if you email us directly, we retain your message and email address to respond.

3. Lawful basis for processing

We process your personal data under the following lawful bases as defined by UK GDPR:

• Consent — for adding you to our waitlist and sending marketing communications about our launch.
• Legitimate interests — for analytics and improving our website, provided this does not override your rights.

4. How we use your data

We use your personal data to:

• Notify you when WaSun Eyewear launches and share early-access offers.
• Send occasional updates about product development.
• Understand how visitors use our website so we can improve it.
• Respond to your enquiries.

We do not sell your personal data to third parties, and we do not use it for automated decision-making or profiling.

5. Third parties who process your data

We use the following third-party services that may process your data on our behalf:

• Netlify — our website hosting provider. Waitlist form submissions are stored on Netlify servers.
• Google Analytics — for anonymised website usage analytics. Google may transfer data to servers in the US under Standard Contractual Clauses.

Both providers are UK GDPR compliant and act as data processors on our behalf.

6. Cookies

Our website uses a small number of cookies:

• Google Analytics cookies — used to measure website traffic and usage patterns. These do not personally identify you.

You can disable cookies at any time through your browser settings, though this may affect site functionality.

7. How long we keep your data

We retain your data only for as long as necessary:

• Waitlist emails — until you unsubscribe or request deletion.
• Analytics data — 14 months, after which it is automatically deleted by Google Analytics.
• Email correspondence — up to 2 years unless legally required to retain longer.

8. Your rights under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the data we hold about you.
• Right to rectification — request that we correct inaccurate data.
• Right to erasure — request that we delete your data ("right to be forgotten").
• Right to restrict processing — request that we stop using your data in certain ways.
• Right to data portability — receive your data in a portable format.
• Right to object — object to how we use your data, including for direct marketing.
• Right to withdraw consent — where consent is our lawful basis, you can withdraw it at any time.

To exercise any of these rights, email us at hello@wasuneyewear.co.uk. We will respond within one month.

9. How we protect your data

We use industry-standard security measures to protect your personal data, including HTTPS encryption on all pages, secure hosting infrastructure via Netlify, and access controls to limit who can view collected data.

10. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

11. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Substantial changes will be communicated by email to waitlist members.